In new network on 25 September, according to the national development and Reform Commission website news, the national development and Reform Commission, the National Tourism Administration and the State Administration for Industry and Commerce jointly issued opinions, standard room prices in order to strengthen the hotel price supervision, create a good environment for tourism consumption, tourism and other service industry to promote the healthy development of. Opinions pointed out that the government price departments should strengthen the hotel room price regulation and guidance, the hotel room prices such as the implementation of the temporary price ceiling intervention measures.

　　With the deepening of market-oriented reform of tourism and service industry, the hotel industry in our country has developed rapidly. The price order is generally standardized, and the price level is relatively stable. However, in some time in some areas, few operators to use of the location advantage, the reception area in the major holidays, large-scale activities, tourist attractions, hotel rooms for the price collusion, follow the trend of price increases, price gouging, disturb the normal order of market price, damage the legitimate rights and interests of consumers, is not conducive to the healthy development of the hotel industry. In accordance with the relevant laws and regulations of the "price law", the following opinions are hereby made on regulating the market price of hotel rooms:

　　First, raise the standard hotel room market importance of understanding

　　In recent years, with the rapid development of social economy, improve people's living standards, the consumption structure gradually changed from survival type to improve the type, development and enjoyment, travel groups to expand rapidly, the development of tourism and service industry rapidly, the price of hotel rooms has become closely related to consumers' livelihood prices. Part of the hotel room prices unreasonable rise, gradually become one of the factors affecting consumer confidence in consumption. Especially during major holidays and events, as well as tourist key tourist destination. The abnormal fluctuation of price of hotel rooms, bad demonstration effect on the market price order continues to expand. In this regard, the competent administrative departments at all levels, tourism, business and other price to improve the understanding, from the perspective of building a harmonious society, fully understand the importance of keeping the current hotel rooms and reasonable price stability, in accordance with the division of functions, coordination and cooperation, strengthen the hotel price regulation, maintain the normal order of market price and the legitimate rights and interests of consumers, promote the sustainable development of hotel service industry.

　　Two, standardize hotel room market price focus

　　(1) hotel room prices during major holidays and major events. During major holidays and events is a special time for people to travel and activity concentration, hotel room demand increased significantly, has positive effects on the development of tourism and related industries, but also the price of a hotel room is easy to appear the sensitive period of unreasonable increases. All localities and departments should attach importance to and strengthen the monitoring and analysis of the price of hotel rooms, hotel rooms and pay close attention to price dynamics, timely detection of trends and tendencies, predictable, take corresponding measures, earnestly implement the government regulatory responsibilities, ensure the reasonable and stable hotel price level.

　　(two) hotel accommodation prices in key areas. The tourist reception in key areas is an important destination for people to travel, especially in the area of the limited reception capacity of the tourist season, the excessive rise in the price of hotel rooms, there is a greater negative impact on tourists' consumption psychology, restrict and limit the expansion of tourism consumption in a certain extent. The tourist reception department in charge of prices in key areas to stand in the maintenance of fair prices and consumer benefits, strengthen to tourists, especially the limited reception capacity and the tourist season hotel price regulation, to ensure that the majority of tourists dare to consumption, consumer confidence.

　　Three, standardize hotel room market price behavior measures

　　(1) establishment of hotel room price monitoring and information release system. All levels of government price departments in major holidays and events, to focus on monitoring the regional tourism hot places and events surrounding areas of the hotel price, timely grasp of price changes, take the initiative to publish relevant information on hotel rooms, the actual retail price of housing rate, guide the hotel enterprises reasonable pricing and consumers rational consumption.

　　(two) making emergency response mechanism for abnormal fluctuation of hotel room price. The competent price departments of all provinces, autonomous regions and municipalities directly under the central government municipal government should strengthen regulation and guidance on the price of a hotel room, establish effective supervision mechanism, the abnormal fluctuations in the price of hotel rooms rose sharply, shall promptly launched the emergency plan. Especially the tourist hotspot places and events surrounding areas, according to the provisions of the "price law", the highest price of temporary price intervention measures for the implementation of the price of hotel rooms, hotel room price guarantee basic stability. The hotel management enterprise shall determine the reasonable hotel guest room price level, after entering the selling season, should maintain the hotel room price reasonable fluctuation, maintain the hotel room price overall stability. Travel agencies, booking centers and other operating units should jointly maintain the hotel room price, market order, no booking rooms may increase sales.

　　(three) to implement the price fixing standard for hotel rooms. Hotel enterprises should strictly implement the goods and service charges clearly stipulated by the State price regulations, prominently in fees for the marked settlement time and all kinds of guest room price, the price, discounts, special offer price promotion methods, shall be marked with the promotion price, improve the hotel price transparency, to facilitate consumer awareness and